La stupenderia's story dates back to 1986 when Giovanna de Riso, started to create a small and exclusive collection designed to cater the best boutiques in Milan. In 1998 her sister Roberta, started to collaborate with the company bringing with her ten years experience within the fashion industry. In 2000 they acquired Baby Dress srl that represented at the time excellent in-house tailoring. Baby Dress srl has since followed the brand's in house production. In May 2000 La stupenderia opened its first store and showroom in one of Milan's most picturesque and historical neighbourhoods. The store, managed personally by the third partner of the business, cousin Flavia Lanzetta, has become the head quarter and point of reference for multi brand boutiques and customers worldwide. Years ahead the brand has become well known in the luxury sector and today is in the stage of its recognition globally. La stupenderia's new store concept expresses at best its charisma and out of which its London and Milan Flagship stores, as well as its corner at the Grand Hyatt in Seoul and Harrods in London were born.